Here is how I go through a process of creating a brand for social media:
This is just the creation of the brand, but I am also available to be a "community manager" for the brand. This includes answering emails, commenting back on comments or reviews, and helping solve and customer problems.
- Write down the following:
- The brands mission statement
- Their short and long term goals
- What my goal is for the brand and the results
- Create a color scheme / with the brand/client
- Create a mood board on Pinterest and share with the brand/client
- Create a logo
- Come up with adjectives of the brand/companies name
- Look at images for different moods/themes for the brand
- Start sketching ideas
- Develop a few logo ideas to show for approval
- If applicable, create a few posts for Instagram on Canva or Photoshop
- Put together a screenshotted photoshopped social media page that shows some of the posts that I created
- Write out several captions for posts and ideas for stories, videos, and other content concepts based off of their mission statement and goals
- Put all together and send to client as a deliverable
This is just the creation of the brand, but I am also available to be a "community manager" for the brand. This includes answering emails, commenting back on comments or reviews, and helping solve and customer problems.